Toyota Etios Liva, Toyota Kirsolkar’s launch pad into the Indian small car market has finally hit the road today. The car has been introduced with a jaw dropping sticker price of Rs 3.99 Lakh for the base J variant, while the top end VX variant is priced at Rs 5.99 lakh (ex-showroom New Delhi).
This offering from Toyota marks Toyota’s entry into the highly popular and competitive premium hatchback segment. Etios Liva is powered by a 1.2 litre, 4 pot DOHC engine which pumps out 80 PS of power at 5600 rpm and 104 Nm of torque at 3100 rpm. The car also boasts of class-best fuel economy of 18.31 kmpl (ARAI tested). The diesel versions of the car is expected to be launched in India later next year.
The Etios Liva will be sold in five variants J, G, G special edition, V, and VX. The prices of different variants are as follows: J: 3.99lakhs, G: 4.59lakhs, G Special edition: 5.05lakhs, V: 5.49lakhs and VX: 5.99 lakhs.
The base model being the stripped down version of the car would feature very few basic features while the top-end variant has exciting features such as Dual SRS Airbags, ABS, EBD, Immobilizer, Keyless Entry, steering-mounted audio controls, dual tone interiors, leather wrapped steering wheel, alloy wheels and chrome inserts on the grill and door handles.
Toyota has sweetened the deal by offering the Liva in seven exciting colours such as Vermillion Red, Celestial Black, Serene Bluish Silver, White, Symphony Silver, Harmony Beige and Ultramarine Blue.
Toyota can now boast of a portfolio complete with full range of products, right from the small car, Etios Liva to the range topping Land Cruiser SUV. The Toyota Motor’s management have set a goal of selling over 1,00,000 Etios sedans and hatchbacks in 2012.
If you can recall, the Etios siblings were first showcased in last year’s Auto Expo held at New Delhi and later travelled to across the country with the ‘Toyota Q-World’ reaching out to more than one lakh prospective customers.
Toyota Liva, as expected will compete against a range of hatchback such as Hyundai i10, Maruti Swift, Maruti Wagon R, Fiat Punto, Ford Figo et all. With a price tag of Rs 3.99 Lakh, Liva will surely have a fan following and could become a segment favorite.
